About us

Safar started from Salalah in the Sultanate of Oman, the land famous throughout history in the production and trade of frankincense and incense, where the idea was launched to achieve the best achievements in the world of incense and perfumes.The land of frankincense and incense.

We chose the name of Safar, one of the names of Dhofar Contained in the foreign maps in the late ages, as mentioned by Dhofar by several names in the literature and sources Pharaohs, Greeks, Romans, Chinese yearbooks and other ancient civilizations.

Safar brand identity is characterized by invoking the ancient past with modern touches to recreate the ancient past of Dhofar in the world of incense, perfumes and frankincense with products, identity and ambition that transfer this ancient experience to the world and the world of beauty and modern perfumes.

Saffar products extract their basic elements from the extracts and oils of frankincense and the sea amber for which Dhofar was famous, the base of the land of the Shihr, and oils and flowers of India, Africa and Europe, where our experts select the ingredients meticulously by adhering to the highest quality standards.

The company started its business in Oman in the Dhofar Governorate, then expanded in the Sultanate’s markets through sales outlets in Salalah and Muscat and the regional office in Riyadh. We also cover the markets of the Gulf countries through our electronic sales services. We expanded according to a well-studied plan that suits the needs of the local and Gulf market. We look forward to entering the global markets as an Omani brand that carries with it the heritage, civilization and creativity of man and the Omani land where it has reached, and to presenting the Arab spirit fragrant with the scent of originality in a product that our client acquires to give him a sense of pride, luxury and harmony.

Our relationship with frankincense has spanned more than 100 years. Below is the document that Sultan Taymur bin Faisal Al Said exchanged for four stores in the Dhofar Market in 1342 Hijri to our grandfather, Mr. Omar bin Ahmed Aidid, who is one of the largest traders and exporters of frankincense in the region.